Internet Marketing 101
This Friday, Marc and I are going to be presenting the very broad topic of “Internet Marketing” to some of the smartest business people in Idaho. In preparation for that presentation I am creating slides (I will upload them later so you can take a peak) and deciding how to approach such a huge undertaking — we only have an hour. So far the basic outline looks something like this:
- Industry Trends
- Top Ten Internet Marketing Mistakes (this is a lot of fun)
- The Proven Process for Continuous Improvement
- Overview of a Few Select Online Marketing Tools
- Resources for Learning to Use the Tools
I realize this is pretty bare-bones, but if you have ideas, comments, suggestions, etc. Please feel free to comment or email us.
To give you a bit of a background on the group we are presenting to — a lot of really successful business people like Rick Vycital, Kevin Learned, and John Glerum semi-retire and then get the entrepreneurial bug. Rather than spend their talents on their own ventures they partner with groups like the Small Business Development Center (SBDC) and the Boise State University Technology and Entrepreneurship Center (TECenter) to assist others. The Idaho SBDC has kindly asked us to present to all of the SBDC consultants from the entire state of Idaho as a way to help them stay up on online marketing trends, etc.
Check back for more on our presentation content.
